Explaining Why a Logo Color Will Look Different

The golden arches represent McDonalds. These companies are practically glued inside your brain and strong brand guidelines are part of the glue that makes them stick.

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The logo-making journey.

. Designing a logo with or without outside support is an iterative and multi-step process that involves research brainstorming sketches and several design concepts. Same goes for Apples half-munched apple. Thats why custom logo packages can wildly range not only in pricefrom relatively free to a few thousand dollarsbut the amount of time and effort needed to get the.

Just look at the worlds most recognizable companies and how fast you recognize them. A glimpse of the swoosh and you know its Nike.

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